Design that moves the business

I build design teams and ship products people depend on.

Let's talk

For anyone with
something to build

I design and lead teams for digital products at any stage, startup to established, using design to accelerate the business: sharper positioning, better products, and custom tools built around their specific needs.

GameChanger Creating opportunities and insights for thousands of coaches and athletes by turning their raw game data into practice and game day plans. User Research and Field Studies
Product Design and Prototyping
Data Analysis and Insight Translation
Refined a Design System
Case Study
GameChanger player insights on mobile
Shopify Help Center Led and shipped Shopify's first AI support experience, from help center search to live chat, across web and mobile for millions of merchants. Discovery and User Research
End-to-End Help Center Redesign
AI Search Strategy
Org-wide AI Standards
Case Study
Shopify Help Center homepage with AI search
Shopify AI Assistance An AI assistant for support agents, trained on the help center and every real merchant conversation, surfacing answers and next steps mid-conversation so one agent could do the work of several. User Research and Field Studies
Agent Workflow Design
AI Product Strategy
Case Study
CCaaS AI Assistance
LEI Engineering What started as a website redesign became a full rebrand: new identity, new style guides, and a site built to get found and show the work. Website Redesign
Branding and Guidelines
30-Year Anniversary Mark
Content Writing
View Project
LEI Engineering homepage hero
Extensions by Jessica A full brand refresh and new site for a luxury beauty business, built to convert visitors into booked clients. Visual and Conceptual Branding
Site Design and Development
Style Guide
Intake Workflow Automation
View Project
Extensions by Jessica
Very Boring Homework Free arcade and educational games with no accounts, no ads, no tracking. School and district leaderboards keep every student anonymous, and classroom game jams turn players into builders. Game Design and Development
Built a Design System
Site Design
Leaderboard and Score Infrastructure
View Project
Very Boring Homework arcade game library
Content Management A custom CMS shaped to how the client actually works: role-based publishing for projects and staff, homepage control, and automatic image optimization. The client posts a finished project in minutes, no developer required. Discovery and Research
Content Modeling and CMS Build
Front-End Development and Quality Assurance
Back-End Development
View Project
Custom content management system project editor
Facility Management Now a single person could run the entire operation: a site that makes the business as findable online as it is trusted in town, notifications when units rent, and a prioritized task list, from new-tenant welcomes to move-out paperwork. Web Application Development
Website Design and Build
SEO and LLM Optimization
View Project
Facility management admin dashboard
Yakima Wisdom Teeth Built fast, matched to the quality of their sister practices, and carrying the same playful pop-culture personality patients meet in the office. Site, socials, and Google now all point to one front door. Website Design and Development
Illustrations
Referral Program Optimization
Local SEO and Google Business Suite
View Project
Yakima Wisdom Teeth homepage hero
Whimsy's Workshop Launching with a brand and an ecommerce site built for what comes next: new products, customization, and a growing catalog can go live without rebuilding a thing. Coming Soon
Whimsy's Workshop Haunted Heads

What people I've worked with have to say

I always felt encouraged by him to innovate and experiment on new research methods and processes, and he made sure to provide detailed and thoughtful feedback that helped me grow as a UX researcher. I learned a lot of best practices from Kyle.

Zoe ZhaoLead Researcher · TikTok

Kyle is passionate about the users and driven to make their experience as clean and enjoyable as possible. He loves getting designs in customers' hands as soon as possible, learning from their feedback, and building a better product.

Clint ZirkerSenior Software Architect · CommerceHub

Kyle takes the initiative when embarking on new projects with enthusiasm, by scheduling user interviews and collaborating with team members and stakeholders to deliver optimum results.

William WestonSenior Software Engineer · Microsoft

Kyle has been a key resource in my team and a breath of fresh air. He has been able to successfully find the perfect balance between interacting with customers, communicating with developers and giving management what they need to make good decisions.

David ParraDirector of Channel Strategy

He is an exceptional leader with a contagious passion for UX that elevates everyone around him. His impact on my growth — and the growth of his entire team — was huge. Kyle is easily the most supportive, trusting, and motivating manager I've had in my UX career.

Craig BettsStaff Designer · Shopify

He has a unique ability to champion design in areas where it hasn't traditionally been valued, building trust and delivering impactful solutions. Kyle consistently advocates for the right level of research — ensuring quality and impact without slowing momentum.

Vincent TengPrincipal UX Designer · SAP

Kyle recently worked with me on a UX project, and he delivered an exceptional product. His ability to take complex ideas, distill them into their key components, and translate them into a visible, user-focused design is one of his greatest strengths.

Colten McEwan, PHDProgram Manager

What really stood out was how proactive Kyle was in sharing his progress, ideas and thinking with the team. His designs weren't just "thrown over the fence" — they were part of an ongoing conversation that made the whole team better.

Mark OhnsmanEngineering Manager · Canva